After a 15 year career at Nike it was time to re-focus, so I packed up and hiked the entire Pacific Crest Trail …..
In 2023 I launched “Allez” as an opportunity to help brands maximize their potential and as a way for me to be involved and say sharp.
Allez quickly skyrocketed into a full blown employment opportunity for me and a few friends. We dive deep into strategic consulting, dabble in media, and offer some connective experiences to link brands up with the people they serve in several industries
We believe that Relationships still matter. Ownership and accountability to the planet and the people around you are the best KPI’s. Follow up and follow through are big ideas around these parts.
If I were giving a TED Talk I would say it involves an understanding of the intersection where culture, brands and products meet. I’ve proved that out by creating business strategies from scratch and executing them to the tune of hundreds of millions of dollars.
Yeah, It is fair to say that big bad evil corporate empires and hella red tape are not a perfect fit.
I was a Cross Country Coach at Lincoln High School for almost a decade. I am a backcountry Snowboarder, Fly Fisherman, Through Hiker, National Park Supporter, and Surfer.
I am also the father of two very exceptional grown humans. I am an obsessive reader, lover of bookstores and a half decent Distance Runner (I’ve raced every distance from 1 – 100 miles). My partner says that I am annoyingly curious.
I am a two-time winner of NPR’s The Moth Grand Slam, relentlessly committed to personal growth and drink way too much coffee.
This newsletter is about my opinions, thoughts and work in these industries. Enjoy (or feel free to send me hate mail if ya don’t)
